YouTube is cracking down on “borderline content and content that could misinform,” the company said in a blog post on Friday morning.
The Google-owned video site said it’s tweaking its recommendation algorithm to “reduce” the number of conspiracy videos suggested to users. That includes “videos promoting a phony miracle cure for a serious illness, claiming the earth is flat, or making blatantly false claims about historical events like 9/11,” according to YouTube’s post.
The company said that this applies to content that “comes close to–but doesn’t quite cross the line of — violating” its user guidelines, and its wide-ranging rule book that includes bans on nudity and videos that promote violence. Cutting back on conspiracy video recommendations impacts less than 1 percent of videos on YouTube, according to the company. But considering YouTube serves more than 1 billion hours of content each day, there’s still a mountain of videos peddling bogus claims.
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