The amount of website traffic that Facebook receives in the United States has “fallen by about half” since 2016, and it is anticipated that this decline in traffic will not end any time soon.
Coincidentally (or perhaps not), 2016 also happened to be the year when the censorship of conservatives on Facebook really became noticeable. The events of this week made headlines all over the globe, but the truth is that Facebook has been an egregious censor of conservative viewpoints for a very long time, and it appears that it is really taking a toll on the company. In business, one of the golden rules is to never make your customers angry, but Facebook has chosen to make conservatives very angry over and over again. It was inevitable that many of them would begin to leave, and that is perhaps part of the reason why monthly page visits are down by about four billion over the past two years…
Four billion. That, according to a new study shared with CNBC by market research firm SimilarWeb, is how many monthly page visits Facebook has shed in a slow-drip but nevertheless huge decline over the last two years.
Facebook’s traffic hasn’t just fallen by about halfsince 2016, according to the study. Among the consequences of such a precipitous drop is the opening it’s given to YouTube, which the study’s data shows is about to overtake Facebook to become the second biggest site, traffic-wise, in the U.S. Which would give Google ownership of the top two spots, pushing Facebook down to number three.
I knew that Facebook had been losing traffic, but I didn’t know that it had been that dramatic.
FOLLOW THE LINK FOR THE FULL REPORT – JR